[00:00:00] My name is Carl Anthony, and I work in the automotive industry in Detroit.
[00:00:06] Sometimes that work encompasses future vehicle technology,
[00:00:10] and that's what we talk about here, for the most part anyway.
[00:00:14] This is AutoVision News Radio.
[00:00:17] Connected cars are everywhere in the automotive industry,
[00:00:23] and it's because they represent such a promising next chapter, the wall, either by not being fully transparent about data collection or by pay walling certain features that a customer would deem as already coming with the cost of the car. And finally, we have yet to determine the fine line between the features customers will pay extra for and what they won't. A study on connected cars from Salesforce, released in January of 2024,
[00:01:43] confirms the first point while shedding light on a general sense. Perhaps not surprisingly, 65% said they did not know what a connected car was while 37% had never heard the term.
[00:03:00] Once given a definition of a connected car, 48% believe they don't have either, and 9% were not sure whether or not they had Apple Car Play or Android Auto. The findings on Apple Car Play and Android Auto may be somewhat explained by how the average age of vehicles in operation in the United States is at an all-time high, as detailed by S&P Global.
[00:04:20] I will leave a link in the show notes.
[00:04:22] But even if everybody were to trade in their aging vehicle, doesn't appear that Apple On the opposite side of the coin, ADAS and safety ranked higher with 43% saying they would consider paying more money for better drive assist capability. As the conversation continues about how to best leverage the data collected by software to find cars, this sales force study found that 67% said they would trade their personal data if it meant potential savings on vehicle ownership costs such as lower insurance premiums.