What role do experiential marketing programs play in helping consumers understand new ADAS technologies, software-defined vehicles, and fully autonomous cars? In this episode, we feature three industry experts who see a link between ride-and-drive demonstrations and elevated consumer trust. Join Carl as he talks with these experts and recalls his time on the experiential marketing circuit with Chevrolet and FCA.
Featured Experts:
Hedy Popson, CEO of Productions Plus
David Agnew, VP of Business Development, Dataspeed
Lauren Kittle, Freelance Automotive Product Specialist & Ride-and-Drive Program Manager
AutoVision News Website: https://www.autovision-news.com/
Connect with us on LinkedIn: https://bit.ly/3a4nzWA