Experiential Marketing & Autonomous Vehicles: Is There a Link?
What role do experiential marketing programs play in helping consumers understand new ADAS technologies, software-defined vehicles, and fully autonomous cars? In this episode, we feature three industry experts who see a link between ride-and-drive demonstrations and elevated consumer trust. Join Carl as he talks with these experts and recalls his time on the experiential marketing circuit with Chevrolet and FCA.
Featured Experts:
Hedy Popson, CEO of Productions Plus
David Agnew, VP of Business Development, Dataspeed
Lauren Kittle, Freelance Automotive Product Specialist & Ride-and-Drive Program Manager
